Website Preparation

  1. Content Quality

    • Ensure the content is high-quality, original, and provides value to visitors.
    • Avoid grammatical and spelling errors.
    • Regularly update the site with fresh content.

  2. Website Design and Usability

    • Implement a clean, organized, and modern design.
    • Ensure the site is mobile-responsive and loads quickly on all devices.
    • Verify that navigation is intuitive and all links are functional.

  3. User Experience

    • Optimize page layouts to enhance readability and engagement.
    • Ensure the website is accessible to users with disabilities (consider ADA compliance).
    • Provide a clear, easy-to-find contact page along with an 'About Us' page to establish trust.

  4. Prohibited Content Review

    • Ensure no presence of adult content, extremist material, hate speech, or copyrighted material without authorization.
    • Remove any content that promotes or engages in illegal activities.

  5. SEO Optimization

    • Use relevant keywords appropriately in content, titles, and meta descriptions.
    • Optimize images and multimedia elements with alt tags and descriptions.
    • Ensure all content is organized with proper heading tags for better indexing.

Policy Compliance and Legal Requirements

  1. Ad Policy Compliance

    • Familiarize yourself with Hooligan Media's ad placement policies.
    • Ensure ads do not obstruct content or trick users into clicking them inadvertently.

  2. Privacy Policy

    • Display a comprehensive privacy policy that outlines user data handling and cookie usage.
    • Ensure the privacy policy is compliant with regulations like GDPR, CCPA, etc.

  3. Domain Ownership Verification

    • Verify control over the domain where ads will be displayed.
    • Ensure that the site does not use a domain that infringes on trademarks or intellectual property.

Technical Setup and Integration

  1. Ad Code Implementation

    • Prepare to integrate Hooligan Media's ad codes properly within the site’s HTML structure.
    • Ensure that the ad code does not interfere with the site’s functionality.

  2. Check for Compatibility with Other Ad Networks

    • If using other ad networks, check for any conflicts or policy violations that may arise with Hooligan Media’s terms.
    • Other Ad Networks (that provide pop-ups, pop-unders, redirects, adult, malware, explicit ads), are often why participation in the program is denied. Decide if it's beneficial to remove other ad networks before applying.

Before Submission

  1. Pre-Application Review

    • Conduct a final review of the site to ensure compliance with all guidelines and policies.
    • Check for any broken links, outdated content, or non-compliant elements.

  2. Backup and Support

    • Ensure you have technical support in place for issues related to ad integration or site functionality.
    • Keep a backup of the site before making major changes.

Application Process

  1. Submission of Application

    • Fill out the Hooligan Media application form accurately.
    • Provide all necessary documentation and information as requested.

  2. Post-Submission Follow-up

    • Keep track of the application status.
    • Be prepared to make any quick adjustments if feedback is provided by Hooligan Media’s review team.